COVID-19, Technology and Marketing: moving forward and the new normal

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dc.contributor.authorRatten, Vanessa (Editora)
dc.contributor.authorThaichon, Park (Editor)
dc.contributor.authorTavares, Fernando Oliveira
dc.contributor.authorThaichon, Patamaporn
dc.contributor.authorOliveira, Margarida
dc.contributor.authorDiogo, Ana
dc.contributor.authorSantos, Eulália
dc.contributor.authorCasper-Ferm, Lars-Erik
dc.contributor.authorMattos, Diogo
dc.contributor.authorCasais, Beatriz
dc.contributor.authorBraga, Alexandra
dc.contributor.authorGomes, Patrícia
dc.contributor.authorTavares, Vasco
dc.contributor.authorKhaksar, Seyed
dc.date.accessioned2025-06-12T11:46:10Z
dc.date.available2025-06-12T11:46:10Z
dc.date.issued2021
dc.description.abstractThe COVID-19 pandemic has impacted society very quickly and forever changed how we perceive and use technology (Cankurtaran & Beverland, 2020). Part of the reason for this change has been the emphasis on digital communication that has enabled individuals to continue to communicate despite social distancing and lockdown requirements. The aim of this book is to focus on the technology and marketing aspects of the COVID-19 pandemic. This enables new ways of understanding societal impacts of the COVID-19 pandemic in terms of both business and economic concerns.
dc.identifier.isbn978-981-16-1442-2
dc.identifier.urihttps://repositorio.ismt.pt/handle/123456789/1775
dc.language.isoen
dc.publisherPalgrave Macmillan
dc.relation.ispartofseries1
dc.titleCOVID-19, Technology and Marketing: moving forward and the new normal
dc.typeBook
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